About NHD

NHD is built upon three core values


Authenticity is valued highly by everyone. When you deal with someone or a business who is authentic you begin to build trust with them, a report with them – to the point that they either become a friend or your regular coffee shop.

Authenticity builds connections with your customers beyond just selling a product or service. Authenticity will lead them to be loyal, returning time and time again.

“Authenticity is about being true to who you are”
– Michael Jordan


Creativity isn’t just about making your brand aesthetically pleasing, it is also the method on how strategies are implemented, language is used in your brand and how your brand is rolled out through various touchpoints.

Creativity will ensure that your brand is tailored to who you are, keeping you individual, authentic and maximizing your brands ability to sell who you are/what you do. After all, you’re not just in business for the fun of it, you do want to make money!

“If it doesn’t sell, it isn’t creative”
– David Oglivy


Simplicity is the aim of everything that is designed.

Simple however doesn’t mean incomplete, templated or boring. Simple means that it will communicate and connect with customers without hindrance. When a project is done with simplicity in mind, it clears the way for users to interact with brands with ease.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”
– Steve Jobs

The Mandate

It’s simple – I believe in building authentic brands through creative solutions that will transform your business and increases brand awareness.

Who Me?

NHD stands for Nathan Hurst Design. Nathan Hurst is my name, and Design is what I do.

I love branding & website design. I consume design books like morning breakfast. Yeah that’s a little odd, but I love design books okay.
I also enjoy flying drones – as in I like to take mine out and try and take some good photos.

Get to know me. Here’s a couple of my favourites:


  • Music Artist: Leon Bridges / Andy Mineo
  • Movie: John Wick
  • Book: Branding by Michael Johnson
  • City: New York
  • Color: Black
  • Apple or Samsung: Apple
  • Designer (alive): Tie between Paula Scher & Stefan Saigmeister
  • Designer (historical): Paul Rand


Branding & Digital

Brand Identity

First impressions count, so make sure it is great. I will partner with you to explore your brand and build a visual identity that is strong, professional and consistent, that will last you for many years to come!

The goal will be to define the logo, colour, fonts, visual styles and graphics that will make up your brand. At the end of the process you will end up with a strong and professional identity that you and you’re customers will love!

  • Branding & Design
  • Brand Development & Rebranding
  • Logo & ID Systems
  • Brand Style Guides
  • Collateral, Print & Packaging
  • Environmental Design
  • Iconography
  • & more

Website Design

Just as a beautiful storefront matters, so does having a beautiful online presence. I will partner with you to design and build your new online home so your customers have a notable experience that will encourage sales.

Whether you’re up for a no-frills website to just get your business online, or need a full e-commerce website I would love to hear from you and chat about how I can create your new online home.

  • Digital Development
  • Website Design & Development
  • UX/UI
  • Information Architecture
  • Wireframing
  • Content Management Systems
  • Social Media Design & Setup

Building Authentic Brands

Perth, Western Australia