3 reasons why your website needs to be mobile responsive.

What is mobile responsive?

Mobile responsive is a way of saying that your website is mobile-friendly. Mobile friendly derives it’s meaning from Responsive Web Design.

According to Google, “Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images).” 1 Plainly, this means that your websites content remains the same, however the layout of the website will rearrange to be tailored to all screen sizes.

So why should I make sure my website is mobile responsive?

Making sure that your website is responsive is essential for a positive user experience to happen and to boost your SEO efforts. Below are three compelling reasons as to why your website needs to be responsive.

1. 52% of all website traffic is on a mobile device 2

What does this mean?

If your website isn’t mobile responsive, this means that just over half of the users that look at your website are doing so from their mobile devices. How crazy is that! You want to make sure that your users can come to your website and be engaged in your content.

So why is this so high?

The reason as to why mobile traffic is so high these days is due to users searching for your brand on the go, due to hearing about it through advertising, word of mouth or your seeing your brand in person. Do you do this yourself? When you’re out shopping, or driving around town and see an advertisement for a brand, you will then either search for their website and browse what’s on offer in that moment.

So it is essential to make sure that your website is mobile responsive, so you can keep your users engaged in your brand, but even better - recommend your brand to others. This leads us to number 2!

2. Your brands reputation is at risk!

The alarm bells are sounding! You read correctly! 57% of users say they will not recommend a brand with a poorly designed mobile website 3 !

What does this mean?

Take a moment to let that sink in. Yes, half of your website users will end up NOT recommending your brand to people if your brand’s website isn’t mobile responsive. That could be half of your bookings/revenue increasing just by making sure your website is mobile responsive!

So what’s number three? Is it more bad news? No, it’s not - let’s focus on the positive of a mobile responsive website.

3. A responsive website improves your SEO efforts

Currently if someone searches for you on Google your website may appear further down the results than others who have responsive websites. This is due to their algorithms that index mobile friendly websites first, and others after.

What does this mean?

Pretty much if your website isn’t mobile friendly - or you force your desktop website to display on your mobile, you are encouraging a BAD user experience, which means people won’t spend time on your website.

On the flip side if you have a responsive website that’s mobile friendly this means that your users can engage with your website content easier - meaning they engage with your website for longer.

Higher engagement in turn will improve your SEO efforts among other things.

How can you fix your website?

Firstly if your website isn’t mobile responsive, it might be time to get your entire website redesigned to maximise it’s potential for better user experience. After all, you do want people to browse your website and recommend your brand to others!

If you want to have a look at some amazing responsive design examples you can see them over on InVision's Blog here

Your next step is to get in contact with us, and we can discuss how NHD can help your brand become mobile responsive! It will be one of the best things that you can do for your brand!